At Rushton’s, we are passionate about sourcing the highest quality produce while ensuring our impact on the planet remains as positive as possible. That’s why we’re proud to supply Wildfarmed flour as one of start products within our wholesale dry goods range. An innovative, regenerative brand that not only delivers exceptional quality but also restores soil health, increases biodiversity and supports sustainable farming communities.
Who Are Wildfarmed?
Founded in 2018 by Andy Cato, Edd Lees, and George Lamb, Wildfarmed is on a mission to change the way we grow food. They work directly with farmers to regenerate land, increase biodiversity, and eliminate synthetic pesticides and herbicides from their supply chain. Their approach goes beyond organic farming—it’s about working with nature rather than against it.
Wildfarmed’s supply chain is 100% traceable, ensuring transparency from field to flour. They prioritise farmer welfare and work with over 500 leading food businesses, from artisan bakeries to top restaurants, to create a food system that benefits both people and the planet.
Wildfarmed’s Flour Range
Wildfarmed offers a diverse range of flours, all designed to be both high-performing and sustainable. The selection we offer includes:
– White Bread Flour – Elastic, easy-rising, and perfect for breadmaking.
– Plain Flour – A versatile flour for cakes, biscuits, and pastries.
– Wholemeal Flour – 100% unrefined, packed with flavour and fibre.
– Patisserie Flour – Ultra-fine white flour for delicate pastries.
– Self-Raising Flour – Ideal for puddings, biscuits, and sponges.
– Pizza Flour – Strong and elastic, perfect for stretching and holding dough.
Regenerative Farming: A Shared Vision
Like Rushton’s, Wildfarmed is committed to reshaping the food industry through sustainable practices. Their regenerative approach ensures that every field where their wheat grows is healthier year after year, improving soil fertility and promoting diverse ecosystems.
At Rushton’s, sustainability is at the heart of everything we do. From our focus on seasonal British produce to our environmentally responsible sourcing policies, we align with brands that share our values. By working with Wildfarmed, we are supporting a flour producer that prioritises soil health, biodiversity, and ethical food production—values that directly resonate with our ethos.
Why Choose Wildfarmed Flour?
By choosing Wildfarmed flour, you’re not just getting an exceptional product; you’re supporting a food revolution. With every loaf, pastry, or pizza made using their flour, businesses and consumers alike are contributing to a healthier planet.
We’re proud to bring Wildfarmed’s regenerative flour to our customers and look forward to a future where food production works in harmony with nature.
