Premier fresh produce supplier in London
Fresh Seasonal Produce Your Business Can Trust
As a leading frozen food wholesaler in London, Rushton’s delivers premium frozen produce to restaurants, hotels, bars and catering and events businesses across the capital.
Operating from New Covent Garden Market, we understand the unique demands of London’s hospitality sector and provide carefully selected frozen products that meet the highest quality standards.
Specialist Frozen Food Selection
Our curated frozen range includes:
- Premium Koffmans Chips
- Exclusive Boiron Purees
- Speciality Wild Mushrooms
- Gourmet Baked Goods
Why Choose Rushton's as Your Local Fresh Produce Supplier?
Our close relationships with local farmers mean that produce often reaches your kitchen within 24 hours of harvest, delivering unmatched freshness and nutrition. We offer a great variety of organic produce, with selections from Bedlam Farms Organic and Royal Oak.
- Farm-Fresh Delivery: Produce reaches your kitchen within 24 hours of harvest
- Twice-Daily Delivery: Two delivery services daily, six days a week
- Quality Assurance: Rigorous freshness and quality standards
- Sustainable Practices: 100% compostable packaging for loose items
- Flexible Ordering: Multiple ordering channels including WhatsApp
- Expert Produce Knowledge: Dedicated account management
I have used Rushton’s for over 20 years and the quality of their fruit and vegetables has always been fantastic. The team are helpful and reliable, and offer exceptional customer service and support. Highly recommend!
Olivia Grant - St Clemente Cafe
Sustainability and environmental practices
As a sustainably focused greengrocer, we support regenerative and eco-friendly farming practices that safeguard soil health and biodiversity.
By working with growers who prioritise sustainable methods like reduced tillage, crop rotation, and natural pest control, we contribute to a resilient and environmentally responsible food system.
These efforts ensure minimal chemical use, protect local ecosystems, and support long-term food security.
Fresh Seasonal Produce Range
Our fresh produce covers a broad selection for all culinary needs:
- Fruit: British apples and pears, alongside Italian citrus and seasonal specialties.
- Vegetables: Staple items plus speciality varieties.
- Salads: Crisp, fresh whole head and baby leaf salads.
- Mushrooms: Seasonal wild mushrooms, truffles, and cultivated varieties.
- Potatoes: British and European varieties for all aplications.
- Herbs: Fresh, aromatic herbs to enhance every dish.
- Micros, leaves, and flowers: Delicate micros, edible flowers, and flavourful leaves for garnishing.
- Italian Produce: Seasonal Italian items like castelfranco, radicchio, San Marzano, Marinda, and Vesuvio tomatoes.
- Exotic fruits and vegetables: Tropical fruits and unique exotic varieties.
- Baby vegetables: Tender baby carrots, beets, turnips, and fennel for refined dishes.
For specific items, view our full fresh produce list.
Packaging and delivery
We’re committed to keeping packaging minimal while still protecting the freshness and quality of our produce. In 2023, we made the switch to 100% compostable bags for loose items. Made from renewable plant sources like sugarcane, corn, and beetroot, our bags break down naturally into water, CO₂, and biomass leaving behind no microplastics or pollutants.
With produce coming from hundreds of farms and suppliers, going entirely packaging-free isn’t yet possible, but all necessary materials: plastic, wood, and cardboard are responsibly recycled at New Covent Garden Market. We’re also happy to retrieve and reuse delivery boxes to reduce waste even further.
Let Us Help You Serve the Best – Get Your Quote Now
We offer flexible delivery options, bringing our produce directly to you. Contact us for more information on order quantities, delivery times, and our delivery areas. Pricing for our frozen produce is available by request. Simply complete the contact form or message us on WhatsApp to discuss your needs, and we’ll provide you with a quote.