Rushton’s is the greengrocer at the heart of the capital’s restaurant trade and beyond

About us

About Classic Fresh Foods

Rushton’s is the greengrocer at the heart of the capital’s restaurant trade and beyond. Based in the historic bustle of New Covent Garden Market, we have a highly trained team who really do know the difference between a good product and a great product.

But we’re a thoroughly modern greengrocer too, working hard to nurture supply chains that will sustain the food industry of the future. We pride ourselves on knowing the hospitality business inside out, and we work in close partnership with our clients to build reliable, personal relationships that keep on delivering.

Our Produce

Fresh Fruits & Vegetables

We have established trusted relationships with many British farmers to bring you the very best fresh fruit, vegetables and salads in season.

Chilled Products

Our chilled produce range is predominantly supplied by local British suppliers including Clarence Court Eggs, Rodda’s Dairy items, local cheeses, salads and bakery items.

Frozen Products

We have a broad selection of frozen items including fruit, veg, chips and Boiron Purees as well as wild mushrooms, baked goods and specialist produce.

Ambient Products

We have an extensive range of ambient kitchen essentials including preserves, sauces, chocolate and pastry ingredients, alongside specialist herbs, seasonings and cuisine specific ingredients.

December market report

Our December 2023 market report is now available to download. Please see our guide on the best seasonal produce for this month to help you plan your menus accordingly. Please get in touch if you’d like specific grower info.

Classic Fresh Foods has provided my Restaurants for many years with first class produce, on time deliveries and a great team behind the scenes who are always there to help.

Andrew Hales, COO – Seoul Bird


Carbon Emissions

We are continuously looking at ways we can reduce our impact on the environment and cut back on carbon emissions.

Food Waste

All of our inedible food waste is collected by New Covent Garden Market Association (NCGMA) and sent off for animal food manufacturing.


We pack and deliver our orders in recyclable and reusable boxes. To reduce waste, we can offer to unload your delivery and these boxes are then used to pack the next order.


We’ve partnered with Brixton Soup Kitchen (BSK) a food charity and deliver donated fresh fruits and vegetables on a weekly basis.

Instagram Updates


Don't leave without your Seasonal Menu Planner

Join the Rushton’s mailing list for inspiring produce information and your digital copy of our annual seasonal menu planner